Last updated · June 16, 2026
Straight answers about how Baselit reads your skin, what happens to your photo, what the numbers mean, and what Baselit is and is not. No hype, no dark patterns.
Baselit is an AI skin analysis app for iPhone. You take a selfie and it returns a Skin Index from 0 to 100, broken down across five measured axes: clarity, evenness, hydration, texture and radiance.
From those numbers it builds a personalised skincare routine and gives you an AI skin coach named Mia. The core idea is measurement, not vibes: the same photo returns the same score, so you can track real change over weeks instead of guessing.
You take a front-facing selfie in even light. Baselit first normalises the image for lighting, framing and geometry so the analysis is comparable across scans, then an AI model reads the visible signals in the photo and scores five axes.
The image is processed in the cloud, analysed, and discarded right after. What stays is the numbers: your Skin Index and the five axis values. Best results come from consistent, even lighting and a clean, makeup-free face.
Consistency is the part we engineer hardest. We normalise the image and cache it by its hash, so the exact same photo returns the exact same score every time, with no random drift between identical inputs.
Across different photos there is a small noise floor of roughly plus or minus three points from lighting and framing, so a change inside that band reads as holding steady rather than real movement.
We are honest about limits: this is an estimate from a phone camera, not a lab instrument, and signals like hydration are read as an impression rather than a hard measurement. Take scans in similar light for the cleanest week-to-week comparison.
No. Your selfie is sent for analysis, scored, and then discarded. It is never kept on our servers and never saved to a gallery on our side. Only the resulting numbers, your Skin Index and the five axis values, are stored so we can show your progress over time.
Your photos and chats are never used to train AI models, ours or our providers'. The full detail is in our Privacy Policy.
Baselit scores five separate axes so you can see what actually moved, instead of a single blurry number:
Clarity covers breakouts, spots and congestion. Evenness covers tone, redness and discolouration. Hydration reflects how plump and well-moisturised the skin looks. Texture covers smoothness, roughness and visible pores. Radiance reflects glow and luminosity.
Each axis gets its own 0 to 100 value, and your routine targets the lowest ones first.
The Skin Index is a single 0 to 100 score that summarises overall skin condition, drawn from the five axis values. It gives you one headline number to glance at, while the axis breakdown underneath tells you why it is where it is and which area to work on.
The point of the Skin Index is trajectory, not a snapshot: re-scan weekly and watch the line, axis by axis.
Mia is Baselit's AI skin coach. After your scan she explains what your numbers mean in plain language, walks you through your routine, and answers skincare questions in chat.
Mia is built around your actual axis scores and the routine derived from them, so the guidance is specific to your skin rather than generic tips. She is an AI assistant for cosmetic skincare guidance, not a dermatologist.
The full experience, the score reveal, axis breakdown, routine, weekly re-scans and the Mia coach, requires a paid subscription. Plans are USD 4.99 per week, USD 12.99 per month, or USD 59.99 per year. There is no free trial.
Prices can vary by country and currency, and the exact price is always shown in the app before you confirm. All purchases run through the Apple App Store and can be cancelled anytime in your store settings.
Yes, Baselit launches on iPhone first, through the Apple App Store. Android is on the roadmap but not available yet.
If you want to know when Android opens, join the waitlist on the homepage and we will send one email when it is ready.
No. Baselit is a cosmetic information service, not a medical device. The Skin Index, axis values, routine suggestions and Mia's replies are not a medical diagnosis, not treatment advice, and not a promise of results. We are not physicians.
Looksmaxxing and face-rating apps score how attractive a face looks and often hand back a different number every time you re-scan the same photo. Baselit does something different: it measures skin condition across five axes, keeps the score consistent for the same input, and turns those numbers into an actual routine and weekly tracking.
It is not about ranking your looks. It is about reading your skin honestly and showing whether it is improving, with no hype and no dark patterns.
Weekly. Skin changes slowly, so a weekly re-scan reveals real movement without the day-to-day noise of lighting and sleep. Scanning several times a day mostly shows variation inside the noise floor, not progress.
Pick a consistent time and similar light each week for the cleanest trend line.
Yes. You can mark pregnancy or breastfeeding during setup, and Baselit builds your routine to avoid ingredients commonly flagged during pregnancy.
This is cosmetic guidance, not medical clearance, so always confirm any product with your doctor or midwife before use.
Yes. The scoring is built and tested to read skin condition across the full range of skin tones, not just the lightest, and the five axes apply to any skin.
Baselit is designed for women in their twenties and early thirties but works for anyone with skin, men included. The routine adapts to your skin type and sensitivities regardless of tone or gender.